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Cooking up a menu of services: Responding to user needs for mobile engagement support

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Training members of staff at SWAP in Kisumu, Kenya (photo credit: RickRoxburgh.com)

The FrontlineSMS team is pleased to announce a new level of premium support and consultancy services to help users  design mobile engagement strategies, build capacity for professional adoption and automate communication workflows. Engaging people on new platforms can be a complex process and it can be a challenge to find a recipe for success. New technologies mean new communication patterns which are inherently personal and constantly changing.

The growing sophistication and adoption of mobile technologies has catalyzed organizations all over the world to consider how they can use SMS to improve what they do every day. These communication tools are powerful, but what they make possible is transformative. The question of how to get the highest return out of mobile engagement and information management software remains. That’s where we come in. While FrontlineSMS is designed to be so easy you don’t need us, we’re here if you want more help.

For seven years, the team behind FrontlineSMS has supported users through the process of adopting mobile technologies in a wide variety of situations. From coordinating emergency responses, to collecting and analyzing datasets, to identifying potential efficiencies in day-to-day business operations, we worked with thousands of users to employ new approaches to solving some of the world’s most complex challenges. And while they are often part of the solution, it is difficult to solve complex problems using simple text messages alone.

The single most important thing we’ve learned is that communication is contextual. As easy as our software is to use, mobile use, culture, and capacity all vary significantly from place to place and community to community. Our users primarily seek support in three main areas: contextualizing the application of SMS to meet sophisticated needs, troubleshooting project design issues, and improving communications strategies Not only are we able to support clients in adapting to the SMS platform, we also offer custom software design and development services to adapt the platform by working closely with clients to tailor it to their needs.

Our work with both large and small organizations, specialist and novice, has given us the privilege of supporting some of the most interesting mobile engagement projects in the world.  We’ve spent the last year building the organizational infrastructure, capacity, and knowledge to deliver the benefit of that privilege to our growing community of partners and clients through a range of premium user support and paid-for consulting services.

So if you feel like you’ve been missing out on what’s on the menu, you’re in luck: you can check out more of our services on this new section of the website. You’ll find a menu of offerings we’ve developed to support everyone from governments to organizations and businesses working in the ‘last mile’. Each client is unique, so we tailor our approach to best fit the needs of the user and the program. To engage the FrontlineSMS team, send us an email and tell us a bit about what you’re interested in, where, and how we can help. We look forward to talking soon!


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